TOKYO – Toyota says it is recalling about 437,000 Prius and
other hybrid
vehicles worldwide to fix brake problems — the latest in a
string of embarrassing safety lapses at the world's largest
automaker.
"I don't see Toyota as an infallible company that never makes
mistakes,"
President Akio Toyoda said at a news conference Tuesday. "We
will face up to the facts and correct the problem, putting
customers' safety and convenience first."
With the Prius announcement, the number of vehicles recalled
globally by Toyota Motor
Corp. has ballooned to 8.5 million, including for floor mats
which can trap gas pedals and faulty gas pedals that are slow to
return to the idle position. The
2010 Prius wasn't part of the earlier recalls.
There have been about 200 complaints in Japan and the U.S.
about a delay when the brakes in the Prius were pressed in cold
conditions and on some bumpy roads. The delay doesn't indicate a
brake failure. The company says the problem can be fixed in 40
minutes with new software that oversees the controls of the
antilock
brakes.
"Let me assure everyone that we will redouble our commitment to
quality as the lifeline of our company," Toyoda said.
U.S. Transportation Secretary Ray LaHood said in a statement
Tuesday that Toyota's leaders have assured him they are taking
safety concerns "very seriously." The statement said LaHood's
agency will stay in constant communication with Toyota to hold the
company to its promise.
Also, State Farm, the
largest auto insurer in the U.S., said it alerted federal
regulators late in 2007 about a rise in reports of unexpected
acceleration in Toyota vehicles. Congressional investigators are
looking into whether the government missed warning signs.
Toyota officials went to Japan's Transport Ministry earlier
Tuesday to formally notify officials the company is recalling the
2010 Prius gas-electric hybrid — the world's top-selling hybrid car. The
automaker is also recalling two other hybrid models in Japan, the
Lexus HS250h sedan, sold in the U.S. and Japan, and the Sai, which
is sold only in Japan.
The 223,000 cars being recalled in Japan include nearly 200,000
Priuses sold from April last year through Monday, according to
papers the automaker filed with the ministry. The Prius is Japan's
top-selling car.
In the U.S., Toyota will recall 133,000 Prius cars and 14,500
Lexus HS250h vehicles. Nearly 53,000 Priuses are also being
recalled in Europe. Toyota is suspending production of the Sai and
Lexus HS250h in Japan until the updated software for those models
is ready.
If drivers experience a delayed reaction when depressing the
brakes in any of these models, they should keep pressing, according
to Toyota and the transport ministry.
The Prius repairs will start in Japan on Wednesday. U.S. owners
will start receiving letters about the recall next week.
Toyoda, the president, has been criticized for being largely
invisible during the two weeks after the company announced Jan. 21
the gas pedal recall in the U.S., Europe and China.
He apologized at his first public news conference last Friday,
but was criticized by the Japanese media for failing to outline concrete
steps to tackle the safety crisis and reassure customers.
In contrast to his halting English in response to questions from
foreign reporters at last week's news conference, Toyoda seemed much
better prepared Tuesday, reading from an English statement after
doing so in Japanese.
"We will do everything in our power to regain the confidence of
our customers," Toyoda said.
He said he planned to go to the U.S. soon to talk with American
workers and dealers to bring the ranks together.
Analysts said fears of an even bigger consumer backlash prodded
Toyota into recalling the Prius.
"If they hadn't done the recalls, their image would have
suffered even more," said Ryoichi Saito, auto analyst at Mizuho Investors
Securities in Tokyo.
The Japanese transport minister rapped Toyota as reacting too
slowly, and said he was meeting U.S. Ambassador to Japan John Roos
on Wednesday to exchange views about Toyota's recalls and make sure
U.S.-Japan relations remained on good terms.
"The consideration for customers was lacking in Toyota,"
Seiji Maehara told reporters, after a meeting with Toyoda.
"We hope this never happens again."
Toyoda, who visited the minister after his news conference,
apologized and explained the recalls, Maehara said.
U.S. safety officials are investigating the brake problem.
It is suspected in four crashes resulting in two minor injuries,
according to data gathered by the National
Highway Traffic Safety Administration. Toyota says it's
cooperating with NHTSA's investigation.
Also Tuesday, Toyota said it will voluntarily recall about 7,300
four-cylinder Camry sedans produced early in the 2010 model year
because of a possible brake fluid leak. Dealers will inspect the cars
for a power steering
hose that could come in contact with a brake tube, causing a
leak. The leak means it could take longer for the vehicle to stop,
the company said. Owners will get letters starting in
mid-February.
Problems with hybrid braking systems haven't been limited to
Toyota.
Ford Motor
Co. said last week it plans to fix 17,600 Mercury Milan and
Ford
Fusion gas-electric hybrids because of a software problem
that can give drivers the impression that the brakes have failed.
The automaker says the problem occurs in transition between two
braking systems and at no time are drivers without brakes.
Toyota's plug-in
hybrid is also being recalled in Japan, Europe and the U.S.,
but in small numbers because it is a largely experimental model for
rental and government use.
The Prius holds a cherished spot in Toyota's vehicle lineup and
is symbolic of its leadership in the "green" car market.
The Toyota executive overseeing quality, Shinichi Sasaki, said the delay
that Prius drivers can feel when braking lasts for a fraction of a
second as the antilock brakes kick in.
The problem happens only on snowy or bumpy surfaces, and the
complaints did not become more numerous until winter, Sasaki
said.
But Toyoda acknowledged the company could have done better in
picking up on the complaints, managing the crisis and sending a
message to car owners on a fix.
In the U.S., Toyota will add five more centers in addition to
the current three that investigate customer complaints, Sasaki said.
"When compared to the size of Japan, America is so much bigger
and so our network for gathering information was not enough," he
said.
Toyota was one of the first companies to mass-market a hybrid
that combines an electric motor with a gas engine, introducing the Prius in
Japan in 1997. Its high gas
mileage made it popular among environmentally conscious
drivers, especially when gas prices spiked two years ago.
But the complexity of the Prius, a highly computerized car, has
led to problems in the past. In 2005, the company repaired 75,000
of them to fix software glitches that caused the engine to stall.
It has also had trouble with headlights going out.
Shares in Toyota rose 2.9 percent Tuesday to 3,375 yen, but are
still down about 20 percent since Jan. 21, when it announced the
gas pedal recall.
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Associated Press Writers Mari Yamaguchi, Shino Yuasa and Malcolm
Foster in
Tokyo, Aoife White in Brussels, Tom Krisher and Dee-Ann
Durbin in Detroit and Ken Thomas in Washington contributed to this
report.